However, story highlights let you showcase different parts of yourself as a creator by creating separate Highlights of your food, dog, or professional life. Essentially, you would feel like you’re spamming your followers if you ever wanted to share intimidating or niche content. Previously, Instagram didn’t allow you to share content that wasn’t visible on the homepage to your followers. This is also helpful for older phones which have limited space. Instagram will make everything easier for you by saving your old stories in the cloud, where you can re-download them, publicly share, or view them later. Gone are the days when you had to worry about Instagram Stories taking up your phone’s storage. This is primarily practical for people who don’t watch Instagram Stories every day, as it may make your stories more appealing to them.īrands can also create Instagram story highlights to create campaigns or product collections. Save Your WorkĪrchives and Highlights can help you create fun stories because you typically won’t spend time decorating your stories if they’re just going to disappear the next day. You might wonder why this matters so much, and we have three reasons this feature is helpful for your brand: 1. However, users that don’t generally watch their content tend to exit after the first two or three stories. While brands with over 200,000 followers had a 34 percent drop in retention rate in rate, mid-sized brands with up to 50,000 followers were able to get a steady reach rate in 2020 just by regularly posting on their StoriesĪccording to Social Insider, Instagram brands could post five stories a day, and even that would give their brands a 70 percent retention rate if their users watch their stories. This is equivalent to once every three days. Usually, a brand will use Instagram Stories around ten times a month.
If you have a brand you’re trying to promote, you could use these collections to highlight different products and ad campaigns. These highlights could include anything, from your selfies to vacation pictures or family photos.
You can also create Story Highlights, which are collections of old stories that show across the top of your profile. Whether you have iOS or Android, you’ll be happy to hear that your Instagram Stories will automatically be archived after 24 hours.
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